# Balanced Financial Services

Mortgages by Balanced Financial Services is an independent, whole-of-market mortgage brokerage based in Norwich, Norfolk, serving clients across the UK. Led by Director Charlie Baker, the firm specialises in providing personalised mortgage advice, financial protection solutions, and specialist lending guidance tailored to individual circumstances.

The team serves a diverse clientele including first-time buyers, home movers, buy-to-let investors, self-employed professionals, and property developers. What distinguishes BFS is their relationship-driven approach: each client receives a dedicated adviser who works with them from initial consultation through completion and beyond, rather than being passed between multiple staff members.

The advisers are fully qualified and individually registered with the FCA, maintaining continuous professional development to ensure their knowledge remains current. As an independent broker, BFS is not constrained by panel lenders or tied relationships, enabling them to access the full market and secure genuinely competitive solutions.

BFS emphasises transparency and hands-on support, built on longstanding relationships with lenders developed over many years. Their Norfolk base provides valuable local market knowledge, whilst their UK-wide reach means they can assist clients regardless of location. The firm combines practical experience with clear communication, avoiding jargon and pressure tactics. Though self-described as not being web designers, BFS demonstrates genuine expertise in mortgages and financial protection—their core strengths—with a commitment to understanding each client's unique needs before recommending solutions.