# Carter Rice Ltd – Mortgage and Financial Advisory Services

Carter Rice Ltd is a independent financial advisory firm based in King's Lynn, specialising in mortgage brokerage and protection services. Led by Kevin Carter, a qualified mortgage adviser with over two decades of experience, the firm takes a no-nonsense approach to financial planning, eschewing generic advice in favour of tailored solutions.

The business serves a broad clientele including first-time buyers seeking flexible low-deposit mortgages, homeowners navigating house moves and remortgages, and property investors pursuing buy-to-let opportunities. Their expertise extends beyond residential mortgages to encompass commercial lending, bridging finance, and equity release for older clients.

What distinguishes Carter Rice is their comprehensive service model. Rather than offering mortgages in isolation, they integrate protection planning—including life insurance, critical illness cover, and income protection—ensuring clients' borrowing is safeguarded against unforeseen circumstances. This holistic approach recognises that a mortgage is often intertwined with broader financial security needs.

The firm also provides associate services including wills and trusts, property development advice, and second charge loans, positioning themselves as a one-stop financial resource. Their commitment to personalised guidance—evident in their testimonials section and emphasis on client relationships—reflects a consultancy-focused ethos rather than transactional mortgage brokering.

With dual contact channels (phone and email) and accessible calculators for mortgages and stamp duty, Carter Rice demonstrates intent to demystify financial processes whilst remaining available for complex advisory work.