Identityfs
Mortgage Brokers
Identityfs
6 George St, Alderley Edge
# Identityfs Description
Identityfs is an award-winning mortgage brokerage firm based in Alderley Edge, specialising in mortgage advice and remortgage solutions across Manchester and the wider North West. They serve homebuyers, remortgagers, and property investors seeking expert guidance through the mortgage process.
The firm distinguishes itself through a genuinely consultative approach. Rather than relying on automated systems or impersonal online services, Identityfs pairs clients with a dedicated human adviser who remains their single point of contact throughout the entire journey—from initial review through to completion. This continuity builds trust and ensures consistent, personalised attention.
Their business model centres on removing friction from mortgage procurement. The free mortgage review service costs clients nothing, with Identityfs earning commission from lenders rather than charging upfront fees. They leverage proprietary software and access to comprehensive lender networks—including high street banks and specialist providers—to identify suitable products within minutes rather than hours of research. This speed and breadth of options mean clients aren't confined to standard offerings.
Underpinning their service is genuine expertise. The team comprises FCA-regulated advisers with over 15 years' industry experience, each fully qualified to provide impartial guidance. Beyond securing the mortgage itself, Identityfs manages the administrative burden by liaising with solicitors, estate agents, lenders, and other stakeholders, allowing clients to proceed stress-free.
The combination of fee-free advice, experienced personalised service, and comprehensive market access positions Identityfs as a full-service alternative to online aggregators or high street bank mortgage departments.
Identityfs is an award-winning mortgage brokerage firm based in Alderley Edge, specialising in mortgage advice and remortgage solutions across Manchester and the wider North West. They serve homebuyers, remortgagers, and property investors seeking expert guidance through the mortgage process.
The firm distinguishes itself through a genuinely consultative approach. Rather than relying on automated systems or impersonal online services, Identityfs pairs clients with a dedicated human adviser who remains their single point of contact throughout the entire journey—from initial review through to completion. This continuity builds trust and ensures consistent, personalised attention.
Their business model centres on removing friction from mortgage procurement. The free mortgage review service costs clients nothing, with Identityfs earning commission from lenders rather than charging upfront fees. They leverage proprietary software and access to comprehensive lender networks—including high street banks and specialist providers—to identify suitable products within minutes rather than hours of research. This speed and breadth of options mean clients aren't confined to standard offerings.
Underpinning their service is genuine expertise. The team comprises FCA-regulated advisers with over 15 years' industry experience, each fully qualified to provide impartial guidance. Beyond securing the mortgage itself, Identityfs manages the administrative burden by liaising with solicitors, estate agents, lenders, and other stakeholders, allowing clients to proceed stress-free.
The combination of fee-free advice, experienced personalised service, and comprehensive market access positions Identityfs as a full-service alternative to online aggregators or high street bank mortgage departments.
Services offered
Free mortgage reviewRemortgage adviceMortgage application processingMarket comparison and sourcingFCA-regulated advisoryBuy-to-let mortgagesFirst-time buyer guidanceCompletion management and coordination