The Mortgage Pride Ltd
Mortgage Brokers
The Mortgage Pride Ltd
Environment House, Stoke-on-Trent
# The Mortgage Pride Ltd
The Mortgage Pride is a family-run mortgage brokerage based in Stoke-on-Trent, founded by Steven and Laura Lyons. They operate as whole-of-market mortgage and protection experts, providing access to mortgages across the entire UK market rather than being tied to specific lenders.
The business primarily serves first-time buyers and existing homeowners throughout the UK who need guidance navigating the mortgage process. Their clientele ranges from those taking their first steps onto the property ladder to experienced homeowners seeking remortgaging or protection solutions.
What distinguishes The Mortgage Pride is their emphasis on personalised, step-by-step service. Rather than rushing clients through transactions, they educate borrowers at every stage—from confirming borrowing capacity and affordability, through explaining deposit requirements, to breaking down all associated costs. This transparent approach has earned them an excellent 5.0-star rating across 147 Google reviews.
Their service model prioritises accessibility and convenience, offering appointments at times and locations suited to clients' schedules. The team commits to honest advice, ensuring recommended mortgages genuinely match personal circumstances rather than favouring commission-heavy products. Post-completion support remains available, with advisers remaining accessible for future mortgage or protection needs.
By combining whole-of-market access with bespoke guidance and genuine customer care, The Mortgage Pride removes the stress typically associated with major financial decisions, positioning themselves as trustworthy advisers rather than mere transaction facilitators.
The Mortgage Pride is a family-run mortgage brokerage based in Stoke-on-Trent, founded by Steven and Laura Lyons. They operate as whole-of-market mortgage and protection experts, providing access to mortgages across the entire UK market rather than being tied to specific lenders.
The business primarily serves first-time buyers and existing homeowners throughout the UK who need guidance navigating the mortgage process. Their clientele ranges from those taking their first steps onto the property ladder to experienced homeowners seeking remortgaging or protection solutions.
What distinguishes The Mortgage Pride is their emphasis on personalised, step-by-step service. Rather than rushing clients through transactions, they educate borrowers at every stage—from confirming borrowing capacity and affordability, through explaining deposit requirements, to breaking down all associated costs. This transparent approach has earned them an excellent 5.0-star rating across 147 Google reviews.
Their service model prioritises accessibility and convenience, offering appointments at times and locations suited to clients' schedules. The team commits to honest advice, ensuring recommended mortgages genuinely match personal circumstances rather than favouring commission-heavy products. Post-completion support remains available, with advisers remaining accessible for future mortgage or protection needs.
By combining whole-of-market access with bespoke guidance and genuine customer care, The Mortgage Pride removes the stress typically associated with major financial decisions, positioning themselves as trustworthy advisers rather than mere transaction facilitators.
Services offered
Whole-of-market mortgage brokingFirst-time buyer mortgagesRemortgage adviceProtection insurance planningDeposit guidanceMortgage affordability assessmentHouse-buying process explanationPost-completion mortgage support