# This Is Prome: Mortgage Advice Reimagined

This Is Prome is a Southsea-based mortgage lender that challenges conventional approaches to mortgage advice and lending. They serve first-time buyers, homeowners seeking remortgages, and anyone navigating the property purchasing process who values transparency and accessibility.

The company distinguishes itself through a fundamentally different philosophy. Rather than overwhelming clients with rate comparisons or dictating property choices, This Is Prome positions itself as a guide that enters the conversation after you've found your dream home. They actively support clients in negotiations with estate agents, handling these conversations on your behalf to help secure offers.

A core principle sets them apart: mortgage advice should be genuinely understandable. This Is Prome rejects jargon-heavy explanations in favour of clear, honest guidance that clients can actually comprehend. They acknowledge that mortgage rates, whilst important, represent only part of a much larger financial picture.

Recognising that time is precious, This Is Prome offers flexibility in appointment scheduling, working around your commitments rather than forcing you to rearrange your life. This customer-centric approach extends throughout their service model—simple, honest, and helpful, as their tagline suggests.

By combining accessibility, transparency, and practical support throughout the mortgage journey, This Is Prome offers a refreshingly straightforward alternative to the traditional, often confusing mortgage lending experience.